How does the brain effect the way your customers shop? Well Cognitive Bias can play a big role in the shopping habits of us all! Here’s a quick guide on how you can use the biases to your advantage when making the tough decision to set your pricing.

The secret tool to a successful small business or online business is the business owner! And your ability to serve a niche based on their personal experience, friends, and community.

The Real Challenges of Building an Ecommerce Business